Description: DOMUS 91 July 1935 Issue Edited by Gianni Mazzocchi 80 Pages of Italian Architecture, Interiors, Furniture, Glass and More Gianni Mazzocchi [Editor]: DOMUS [L’Arte Nella Casa]. Milano: Editoriale Domus, Luglio 1935. Original edition [Volume 13, no. 91]. Text in Italian. Slim quarto. Letterpress printed wrappers. Side stitched textblock. 80 pp. Two color plates. Illustrated articles and advertisements. Four-color printed wrappers lightly worn. Textblock crimped at binding, so a very good copy. 8.875 x 11.5-inch side stitched periodical with 80 pages of illustrated articles and period advertisements. From the first issue published in 1928, Domus and its’ Editorial Director Gio Ponti cast a wide net in their quest to cover all aspects of Italian creativity, from the modern plastic arts to traditional crafts, with every issue offering unexpected surprises, jarring juxtopositions, and revelatory reevaluations. Contents include: Mosaics: Gino Severini, Renzo Camerino and Salviati Landscape painting in Italy. Poetry’s Haunted House by Maria Albini. Interiors: Professor Deabate; Kossovel & Lach; Levi-Montalcini; Mario Chiari; Dino Tofani; G. Nicelli & Lido; S. Nicoló & Lido; etc. Vases by Paolo Malchiodo Mario Chiari, Professor D. Carnelutti; P. Tamborrino; P. Gonnella; C. Corvi; etc. Aeroplane Interiors: Henry Dreyfuss for Douglas Aircraft! Mario Tempestini, Interior Designer. Six pages and 15 images. Some Ideas by Oscar Wlach in Vienna Ideas from Paris: Paul Bry interiors. Furniture Review Joseph Aronson, Marcel Breuer, Russel Wright, Raso Bianco, Joseph Frank & Victor Wlach; Joseph Hoffmann & Augenfeld; John Groag; E. Spolén, etc. Milan Residential Interiors: Giancarlo Palanti designs Casa M. in Milan. Recent Work from Turin: Arturo Midana. A Beach: Coastal environments by Giancarlo Maroni The national Agricultural Exhibition in Bologna. Buildings by G. Ramponi; G. L. Giordani; Melchiorre Bega; M. Bega & E. F. di Fausto; etc. A Norweigan House by Arne Pedersen. And much more. Domus was founded by Gio Ponti in 1928. During the start of the global economic depression in 1929, Ponti agreed to let the 23-year-old publisher Gianni Mazzocchi take over Domus and established the Editorial Domus publishing house. The first issue of Domus, subtitled "Architecture and decor of the modern home in the city and in the country," was published on 15 January 1928. Its mission was to renew architecture, interiors and Italian decorative arts without overlooking topics of interest to women, like the art of homemaking, gardening and cooking. Gio Ponti delineated the magazine's goals in his editorials, insisting on the importance of aesthetics and style in the field of industrial production. Mazzocchi and Editoriale Domus took over Casabella in 1934, entrusting its direction first to Franco Albini and Giancarlo Palanti to overhaul the editorial focus on traditional interior design. Then Giuseppe Pagano Pogatschnig teamed up with art critic Edoardo Persico and transformed Casabella into a mouthpiece for the latest art and design trends. With intuition that allowed him to see far beyond his times, Gianni Mazzocchi successfully conceived and established magazines and journals that have contributed to shape the history of Italian publishing. Please visit my Ebay store for an excellent and ever-changing selection of rare and out-of-print design books and periodicals covering all aspects of 20th-century visual culture. I offer shipping discounts for multiple purchases. Please contact me for details. Payment due within 3 days of purchase.
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End Time: 2024-09-28T19:44:58.000Z
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