Asking For Trouble: Understanding what people think when you can't trust what th

Description: Asking For Trouble by Jon Cohen Asking for Trouble is your indispensable guide to asking people what they think. FORMAT Paperback CONDITION Brand New Publisher Description Its only natural to ask people what they think of your ideas. After all, you cant launch, create or do something of value if youre not interested in the opinions of your intended audience.Trouble is, the asking doesnt always help.Learning the lessons from a lifetime of listening,Jon Cohen reveals why you cant trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth.This book will transform your ability to understand your customers, enabling you to develop more imaginative ideas, braver public policy and more compelling marketing communications.Asking for Trouble is your indispensable guide to asking people what they think. Author Biography Jon has spent 25 years helping businesses, government and charities better understand their audiences, enabling them to make good decisions, produce great ideas, develop effective policies, and create compelling marketing communications. Jon is managing partner of consumer insight company Kindling. His first research company, Rosenblatt, was acquired by the Cello Group in 2007. He lives in North London with his wife, four sons and a dog. Review This book is going to be a big hit!; Enjoyable and provocative; A tremendous book; I came away from it feeling like I do when I have looked at a really high-end cookbook from someone like Ottolenghi: Im glad Ive read it and understand the complexity of the food. Im even more glad he has restaurants so I dont have to try and do this myself!; An incredibly usable field-guide that is also wonderfully readable and intellectually stimulating. Quite a coup!; I enjoyed every moment of it. Details ISBN1838119914 Author Jon Cohen Pages 256 Publisher Wonder Wheel Publishing Year 2021 ISBN-10 1838119914 ISBN-13 9781838119911 Publication Date 2021-05-12 UK Release Date 2021-05-12 Format Paperback Imprint Wonder Wheel Publishing Country of Publication United Kingdom AU Release Date 2021-05-12 NZ Release Date 2021-05-12 Subtitle Understanding what people think when you cant trust what they say Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:131891931;

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