Description: We all want to get our message heard. And in Bang!, marketing gurus Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental “Kodak Moment” to Herbal Essences’ outrageous “Totally Organic Experience.” In Bang!, Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention-grabbing message about and product or service.
Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, Bang! shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
Price: 13.98 USD
Location: 07001
End Time: 2025-02-02T10:55:46.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Narrative Type: book
Type: book
Intended Audience: General/trade
Book Title: Bang! : Getting Your Message Heard in a Noisy World
Number of Pages: 288 Pages
Language: English
Publisher: Crown Publishing Group, T.H.E.
Item Height: 0.5 in
Topic: Marketing / General, Public Relations, General, Advertising & Promotion
Publication Year: 2005
Illustrator: Yes
Genre: Psychology, Business & Economics
Item Weight: 7.7 Oz
Author: Robin Koval, Linda Kaplan Thaler
Item Length: 8.3 in
Item Width: 5.5 in
Format: Trade Paperback
