Brilliant Marketing: How to plan and deliver winning marketing strategies

Description: Brilliant Marketing by Richard Hall Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. ... FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy – from thinking to planning to execution. Back Cover Marketing has never been so important because business has never been so competitive. To make your marketing campaign a success, you must engage your customers with something that they cant fail to notice, that interests them, that they like, that they want to know more of ... and become part of. Brilliant Marketing s hows you how to devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. This new edition is your indispensable marketing and engagement toolkit. Youll find the all of the skills, examples and attitudes that you need to carry out the most alluring campaigns around. Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy - from thinking to planning to execution. Author Biography Richard Hall is Chairman of RH&A and Showcase Presentations Limited. He has written five books for Pearson, which include How to solve problems and make brilliant decisions, Brilliant Presentation, Brilliant Business Creativity and The Secrets of Success At Work. Table of Contents PART ONE: Putting marketing into context Chapter 1 - Brilliant marketing starts with a sense of smell Chapter 2 - Have you really got what it takes to be a marketing star? Chapter 3 - Say goodbye to the past Chapter 4 - All about brands Chapter 5 - How people, think, feel and behave PART TWO: These are your instruments, lets party Chapter 6 – Advertising – The art of persuasion Chapter 7 – Champagne, stockings and spin Chapter 8 – Lets talk business – B2B conversations Chapter 9 – The future of marketing lies with digital and the people revolution Chapter 10 – Sponsorship – using stars to impress Chapter 11 – Designing a brand star Chapter 12 – Direct marketing – yesterdays world of data Chapter 13 – Customer relations marketing – people make the difference Chapter 14 – Theatrical marketing Chapter 15 – Selling – turning marketing into action Chapter 16 – Getting it all together (or creating an integrated marketing plan) PART THREE: Change the world – create and execute a revolutionary marketing plan Chapter 17 – Achieving momentum Chapter 18 – The science of pitching for your marketing money Chapter 19 – How to inspire marketing people and how to put energy into their marketing campaigns PART FOUR: This is a new, radical world – it needs a revolution in strategy and creativity Chapter 20 – Budgeting? There is no money; next Chapter 21 – The creative revolution Chapter 22 – Be a research rebel PART FIVE: Marketing in new and small business Chapter 23 – Watching the revolution unfold Chapter 24 – Small-business marketing checklist PART SIX: A summary of the marketing rules Chapter 25 - Revolutionary checklists Long Description Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Feature Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: Details ISBN1292139048 Author Richard Hall Publisher Pearson Education Limited Series Brilliant Business ISBN-10 1292139048 ISBN-13 9781292139043 Format Paperback Pages 368 Edition 3rd Place of Publication Harlow Country of Publication United Kingdom Replaces 9781292081069 DEWEY 658.8 Media Book Imprint Pearson Business Subtitle How to plan and deliver winning marketing strategies - regardless of the size of your budget Language English Year 2016 AU Release Date 2016-11-02 NZ Release Date 2016-11-02 Publication Date 2016-11-02 UK Release Date 2016-11-02 Edition Description 3rd edition Audience General We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 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