Description: Gain an understanding of the most recent industry trends and today's dynamic B2B market with Hutt/Speh/Hoffman's BUSINESS MARKETING MANAGEMENT: B2B, 13E. This edition ties concepts to real-world decision making and to best practices. New content emphasizes an ESG (Environmental, Social, Governance) framework, while new discussions highlight developments such as the innovation flywheel and the new standard in marketing -- omnichannel strategy. You review similarities and differences between consumer goods and B2B marketing. Revised content focuses on market analysis, organizational buying behavior, relationship management and marketing strategies to reach organizational customers. A new digital playbook and expanded content on smart, connected products also explore how digital-first engagement preferences of B2B buyers are transforming customer relationship processes. MindTap digital resources are available to reinforce your understanding of key marketing strategies.
Price: 106 USD
Location: Matraville, NSW
End Time: 2024-11-03T08:08:27.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Return policy details:
EAN: 9780357718230
UPC: 9780357718230
ISBN: 9780357718230
MPN: N/A
Item Height: 1.4 cm
Item Length: 27.7 cm
Item Width: 21.3 cm
Number of Pages: 352 Pages
Publication Name: Business Marketing Management : B2b
Language: English
Publisher: Cengage Learning
Publication Year: 2023
Subject: Marketing / General, Commerce, General
Item Weight: 32.9 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Michael D. Hutt, Thomas W. Speh, Douglas Hoffman
Format: Trade Paperback
