Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Consumer Behaviour (Rle Consumer Behaviour): A Practical GuideISBN13:9781138832398ISBN10:1138832391Author:Foxall, Gordon (Author)Description:This Book Is Concerned With The Application Of The Behvioural Sciences, Notably Social Psychology And Sociology, To The Study Of Consumer Behaviour The Emphsisi Throughout Is On Making These Sciences Practical For The Markeitng Manager By Focusing On Thos Aspects Of Consumer Behaviour Which Provie Useful For Managerial Decision-Making The Introduction Defines The Scope Of The Book In These Terms And Outlines A Model Fo The Consumer Buying Process The Book Conlcudes With Detailed Models Of Consumer Choice Binding:Paperback, PaperbackPublisher:ROUTLEDGEPublication Date:2016-11-23Weight:0.55 lbsDimensions:0.45'' H x 8.5'' L x 5.5'' WNumber of Pages:206Language:English

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Book Title: Consumer Behaviour (Rle Consumer Behaviour): A Practical Gui...

Number of Pages: 206 Pages

Language: English

Publication Name: Consumer Behaviour (Rle Consumer Behaviour) : a Practical Guide

Publisher: Routledge

Publication Year: 2016

Subject: Consumer Behavior, Social Psychology, Marketing / Research

Item Height: 0.5 in

Item Weight: 13.6 Oz

Type: Textbook

Subject Area: Psychology, Business & Economics

Author: Gordon Foxall

Item Length: 8.5 in

Series: Routledge Library Editions: Consumer Behaviour Ser.

Item Width: 5.5 in

Format: Trade Paperback