Description: Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
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Location: Gloucester
End Time: 2024-10-11T15:54:19.000Z
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EAN: 9781683506119
UPC: 9781683506119
ISBN: 9781683506119
MPN: N/A
Book Title: Creating Signature Stories: Strategic Messaging Th
Item Length: 21.6 cm
Item Weight: 0.26 kg
Item Height: 215 mm
Item Width: 139 mm
Author: David Aaker
Publication Name: Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
Format: Paperback
Language: English
Publisher: Morgan James Publishing LLC
Subject: Marketing, Business
Publication Year: 2018
Type: Textbook
Number of Pages: 190 Pages
