Description: Creative Arts Marketing, Paperback by Hill, Liz; O'Sullivan, Catherine; O'Sullivan, Terry; Whitehead, Brian, ISBN 1138213764, ISBN-13 9781138213760, Brand New, Free shipping in the US Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, th serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function’s deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience developmentThe impact of technologies on the industryAn exploration of the increasingly complex relationship between public and private funding for the artsEthics and sustainability issues for arts marketersCultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Price: 66.85 USD
Location: Jessup, Maryland
End Time: 2025-01-27T13:32:17.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Creative Arts Marketing
Number of Pages: 306 Pages
Language: English
Publication Name: Creative Arts Marketing
Publisher: Routledge
Item Height: 0.6 in
Subject: Marketing / General, Business Aspects, General, Industries / Entertainment
Publication Year: 2017
Features: New Edition
Item Weight: 19.2 Oz
Type: Textbook
Author: Terry O'sullivan, Liz Hill, Catherine O'sullivan, Brian Whitehead
Subject Area: Art, Business & Economics
Item Length: 9.6 in
Item Width: 7.3 in
Format: Trade Paperback
