Description: Funding Your StartupBy Dhruv Nath Sushanto Mitra Are you struggling to secure funding for your start-up in the challenging post-COVID-19 world? Look no further than the book "Persistent: How Startups Raise Money" by Dhruv Nath and Sushanto Mitra. This insightful book delves into the stories of early-stage start-ups, exploring both their successes and failures in raising funding. By examining these real-life examples, readers can gain valuable lessons and insights into the world of start-up financing.The authors, Dhruv Nath and Sushanto Mitra, have extensive experience in the start-up ecosystem. Dr. Dhruv Nath is not only a professor at the Management Development Institute in Gurgaon but also an active angel investor and director with Lead Angels. With investments in over ten start-ups and mentorship of several others, Dr. Nath brings a wealth of knowledge to the table. He has also served as a consultant to top organizations such as Glaxo, Gillette, and Nestle, as well as to prominent political figures like the prime minister of Namibia and the chief minister of Delhi. Dr. Nath's expertise is further demonstrated by his three books published by McGraw-Hill Education.Sushanto Mitra, on the other hand, has been deeply involved in the Indian start-up ecosystem for more than fifteen years. As the founder of Lead Angels, he has built a network of over 130 members and a dedicated team of twelve professionals. Lead Angels has become a comprehensive financial services provider for start-ups, offering advisory and professional services. Prior to this, Mitra served as the founding CEO of the Society for Innovation and Entrepreneurship (SINE) at IIT Bombay and the director of Hyderabad Angels. His extensive experience in consulting and financial services has made him a sought-after speaker at industry events and a contributor to business journals.In "Persistent: How Startups Raise Money," Nath and Mitra not only share their own expertise but also interview accomplished founders in the business world. These interviews include prominent figures such as Deep Kalra of MakeMyTrip, Yashish Dahiya of PolicyBazaar, Dinesh Agarwal of IndiaMART, and Sairee Chahal of SHEROES. By featuring these successful entrepreneurs, the authors provide readers with valuable insights and perspectives on raising funds for start-ups.The book revolves around a framework called "PERSISTENT," which serves as a guide to making a start-up investment-ready. While the technical details of this framework are not provided in this summary, readers can expect a comprehensive and practical approach to securing funding. The authors draw on their own experiences, as well as the stories of successful and unsuccessful start-ups, to illustrate the key principles and strategies outlined in the framework.Published by Penguin Portfolio in 2020, "Persistent: How Startups Raise Money" is a paperback book with 256 pages. It weighs 204 grams and is written in English. The book falls under the genre of entrepreneurship, analysis, and strategy, making it a valuable resource for aspiring entrepreneurs and business professionals. Although the book is intended for young adults and adults, its insights and lessons can be beneficial to anyone interested in the world of start-up financing.In conclusion, "Persistent: How Startups Raise Money" by Dhruv Nath and Sushanto Mitra is a must-read for anyone looking to navigate the challenging landscape of start-up funding. Through real-life stories, expert interviews, and a comprehensive framework, the authors provide valuable insights and strategies for securing funding. Whether you are a young entrepreneur or an experienced business professional, this book offers practical advice and inspiration to help you succeed in raising funds for your start-up.
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