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Book Title: Global Marketing and Advertising : Understanding Cultural Paradox
Number of Pages: 416 Pages
Publication Name: Global Marketing and Advertising : Understanding Cultural Paradoxes
Language: English
Publisher: SAGE Publications, Incorporated
Publication Year: 2013
Subject: Marketing / General, Consumer Behavior, General, Advertising & Promotion
Item Height: 0.6 in
Item Weight: 22 Oz
Type: Textbook
Author: Marieke De Mooij
Item Length: 10 in
Subject Area: Business & Economics
Item Width: 7 in
Format: Trade Paperback
