Integrated Advertising, Promotion, and Marketing Communications P

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Book Title: Integrated Advertising, Promotion, and Marketing Communications P

Number of Pages: 512 Pages

Language: English

Publication Name: Integrated Advertising, Promotion, and Marketing Communications

Publisher: Pearson Education

Item Height: 1.2 in

Subject: Marketing / General, Advertising & Promotion

Publication Year: 2014

Item Weight: 35.8 Oz

Type: Textbook

Item Length: 10.8 in

Subject Area: Business & Economics

Author: Kenneth E. Clow, Donald E. Baack

Item Width: 8.5 in

Format: Trade Paperback