Luxury, Lies And Marketing: Shattering The Illusions Of The Luxury Brand

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Luxury, Lies And Marketing: Shattering The Illusions Of The Luxury BrandISBN13:9781349443079ISBN10:1349443077Author:Sicard, M. (Author)Description:Uncovers The Truth About Luxury Brand Marketing And Shows That Like Any Other Commercial Brand, They Manipulate And Influence Their Customers With Traditional Commercial Techniques Full Of Case Studies And Practical Tools For Understanding Luxury Brand Marketing The Author Provides Frameworks To Help Companies With Their Own Branding Strategy Binding:Paperback, PaperbackPublisher:SPRINGER NATUREPublication Date:2013-01-01Weight:0.56 lbsDimensions:0.46'' H x 8.5'' L x 5.51'' WNumber of Pages:190Language:English

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Location: USA

End Time: 2024-11-19T14:00:51.000Z

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Book Title: Luxury, Lies and Marketing : Shattering the Illusions of the Luxury Brand

Item Length: 8.5in

Item Width: 5.5in

Author: M. Sicard

Format: Trade Paperback

Language: English

Topic: Marketing / General, International / General, Management

Publisher: Palgrave Macmillan The Limited

Publication Year: 2013

Genre: Business & Economics

Item Weight: 97.9 Oz

Number of Pages: Xxiii, 190 Pages