Description: Marketing Management: A Strategic Decision-Making Approach by Mullins, John W.; Walker, Orville C.; Boyd, Jr, Harper Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less
Price: 8.37 USD
Location: Aurora, Illinois
End Time: 2024-11-30T21:31:10.000Z
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All returns accepted: Returns Accepted
Item must be returned within: 30 Days
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Binding: Paperback
Weight: 2 lbs
Product Group: Book
IsTextBook: Yes
Number of Pages: 544 Pages
Language: English
Publication Name: Marketing Management : a Strategic Decision-Making Approach
Publisher: McGraw-Hill Higher Education
Subject: Marketing / General
Publication Year: 2004
Item Height: 0.9 in
Features: Revised
Type: Textbook
Item Weight: 32.4 Oz
Author: Jean-Claude Larreche, Harper W. Boyd Jr., Orville C. Walker, John W. Mullins
Subject Area: Business & Economics
Item Length: 10 in
Item Width: 8.1 in
Format: Trade Paperback