Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Strategies For Central And Eastern EuropeISBN13:9781138718241ISBN10:1138718246Author:Arnold, Stewart (Editor), Chadraba, Petr (Editor), Springer, Reiner (Editor)Description:This Title Was First Published In 2001 Successful International Marketing Requires The Development And Implementation Of Marketing Strategies Responsive To Different Environments This Text Examines The Unique Features Of The Marketing Environment In Central And Eastern Europe And The Impact That They Have On The Strategies Used To Enter And Penetrate This Region It Is Based On The Proceedings Of The 6Th Annual Conference On Marketing Strategies For Central & Eastern Europe Held From The 2Nd To The 4Th Of December 1998 In Vienna, Austria The Book Presents The Editors' View On Marketing In Central And Eastern Europe And Summarizes The Main Features And Research Results From The Selected Papers Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2019-11-01Weight:0.98 lbsDimensions:Number of Pages:226Language:English
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Author: Arnold, Stewart (Editor)
Book Title: Marketing Strategies For Central And Eastern Europe
Language: English
Format: Paperback
Publisher: Routledge
Publication Year: 2019
Item Weight: 0.92 lbs
