Most Famous Political Ad Ever LBJ "DAISY" 🌼 WATCH Sept. 7, 1964 SENATORS Ticket

Description: LBJ's Infamous 'Daisy' Ad 🌼 Airs For 1st and Only Time SEPTEMBER 7, 1964 | WASHINGTON, DC Sixty years ago, President Lyndon Johnson teamed up with the ad men of New York to produce the most famous – and controversial – political ad of all time – the '"Daisy" Ad. On Monday, September 7, 1964, LBJ's infamous "Daisy" Ad aired for the first and ONLY time on LIVE television, changing everything! A young girl lackadaisically plucks the petals off a flower, counting as she goes. But soon, her count is interrupted by a mission-control style countdown: when it ends, a mushroom cloud envelops the screen. “These are the stakes,” Johnson intones. “To make a world in which all of God’s children can live, or to go into the dark. We must either love each other, or we must die.” Produced by ad giant DDB (Doyle Dane Bernbach) of NYC for LBJ's 1964 presidential campaign, “Daisy” aired only once as an ad, during an NBC broadcast of "David & Bathsheba" – altho it was rebroadcast and analyzed by countless news outlets & political pundits of the day. The impact of Johnson’s groundbreaking commercial & its lasting legacy on political advertising, forever changed the landscape of American politics. And now, on its 60th anniversary, "Daisy" Ad's influence is stronger than ever. When LBJ's Infamous 'Daisy' Ad 🌼 Changed Everything Back in Washington that day, the SENATORS were playing a doubleheader at DC Stadium, just 4 miles down Constitution Ave. from the White House. And over at the White House, LBJ and his campaign staff were watching "Daisy" Ad air on live TV, along with the rest of America. This ticket, between the Chicago White Sox and Washington SENATORS from DC Stadium in Washington, DC, commemorates this date in history, September 7, 1964, when "Daisy" Ad aired on live TV for the 1st & ONLY time, and changed everything! Monday, September 7, 1964 Chicago White Sox at Washington SENATORS DC Stadium - Washington, DC How 'Daisy' Ad 🌼 Ushered in Our Current Era of Dirty Politics & Attack Ads Johnson's opponent in the 1964 presidential race was Republican Barry Goldwater. Goldwater, a World War II veteran & US Senator from Arizona, was branded a radical by Democrats for his beliefs in small government and apparent advocacy of using nuclear weapons. To make Goldwater seem even more terrifying to the American public, Democrats put together the famous "Daisy" Ad – also known as the "Daisy Girl" ad and the "Peace, Little Girl" ad. This single ad not only signaled defeat for Goldwater, but it also changed political campaign tactics forever. 'Daisy' Ad 🌼 is Arguably THE Most Powerful Minute to EVER Air in American Television History!! The "Daisy" Ad aired on September 7, 1964. It only aired that one evening. The ad lasted only a minute & was only broadcast on one network, NBC. It was arguably the most powerful minute to ever air in American television history. Most importantly, the ad worked! People were immediately afraid of Goldwater, concerned that a vote for him would result in nuclear destruction. Goldwater knew that nuclear weapons were an issue & didn't help himself when he indicated in March 1964 that he'd use nuclear weapons in Vietnam to decrease foliage & destroy supply lines into North Vietnam. Goldwater also said that it was up to him to "educate the American people to lose some of their fear of the word 'nuclear'". Democrats pounced & put together "Daisy" Ad, personally produced & tailor-made for Goldwater. This Single Ad Not Only Signaled Defeat for Goldwater, but Changed Political Campaign Tactics Forever Republicans were naturally angry about "Daisy" Ad because it so blatantly attacked their candidate. LBJ approved the ad, but it's difficult to tell how Democrats felt about it as a whole, especially since the Johnson campaign pulled the ad after only airing it once. Some saw this as an indication that the Johnson campaign knew it had gone too far, while others believed it was a calculated move to make the ad even more a part of the national conversation. Instead of re-airing the ad, the campaign relied on the media to play it over and over again, which they gladly did. The Ad 🌼 Never Mentioned Barry Goldwater – Because It Didn't Need To Please note that this SENATORS ticket from DC Stadium in Washington, DC, is appropriate for commemorating this date in American history as "Daisy" Ad changed American politics forever – and there is no city that better represents politics than our nation's capital –Washington, DC. Instead of Re-Airing the Ad, the Campaign Relied on The Media to Play it Over & Over Again, which they gladly did, making it even more a part of the National Conversation_____________________________ Robert Mann, LSU professor & author of "Daisy Petals and Mushroom Clouds | LBJ, Barry Goldwater, and the Ad That Changed American Politics", discussed with Politico LBJ’s groundbreaking commercial and its lasting legacy on political advertising. On the Scope of the Ad “I estimate about a hundred million people saw it that week [broadcast originally, and then on the news] … That’s a huge audience for 1964 – that’s about 60, 70, 80 percent of the electorate watched that spot depending on what your estimate is of the number of people who saw it at least once.” Not a bad return for the reported $25,000 that the Johnson campaign spent for the ad. On how the Ad was Different "What one of the brilliant aspects of the daisy girl spot was they [DDB] never mentioned [Republican presidential nominee Barry Goldwater], never showed his image, because they didn’t need to. The audience already had a lot of information on Goldwater’s reckless positions and statements on nuclear war and nuclear weapons … they were trying to use what the voters already knew.” On why this kind of Political Advertising Stuck “This showed that spot advertising could be really effective, not just in selling soap and soup, but also candidates and so the political candidates in the next presidential election and other elections around the country thereafter realized ‘Okay, this is the way we reach voters and this is how we do it.’” "No one had attacked anyone like that before," said Mann. "It was a pretty strong, implicit charge – that my opponent is a reckless cowboy who will destroy your children in a nuclear holocaust."

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