Description: Persuasion : Theory and Research, Hardcover by O'Keefe, Daniel J., ISBN 0761922008, ISBN-13 9780761922001, Brand New, Free shipping in the US A textbook for a beginning graduate or advanced undergraduate course for students with some previous background in the social science theory and research concerning persuasive communication. No date is mentioned for the first edition, but chapters on social judgement theory and persuasive message production research have been dropped, and discussions of functional attitude views and the theory of planned behavior added. Annotation c. Book News, Inc., Portland, OR ()
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Book Title: Persuasion : Theory and Research
Number of Pages: 384 Pages
Language: English
Publication Name: Persuasion : Theory and Research
Publisher: SAGE Publications, Incorporated
Subject: Communication Studies, General
Publication Year: 2002
Features: Revised
Type: Textbook
Item Weight: 22 Oz
Item Length: 9 in
Subject Area: Language Arts & Disciplines, Psychology
Author: Daniel J. O′Keefe
Item Width: 6 in
Format: Hardcover
