Description: Portfolio Management for New Products, Hardcover by Cooper, Robert G.; Edgett, Scott J.; Kleinschmidt, Elko J., ISBN 0738205141, ISBN-13 9780738205144, Brand New, Free shipping in the US Emphasizing long-term growth, this guide to portfolio management examines the methods used by major companies and explains the principles governing resource allocation for developing projects. Particular attention is given to determining which products are most worthy of resource allocations, creating a balanced portfolio, improving estimates for market forecasts and pricing, and implementing a portfolio management strategy. The authors teach marketing at McMaster University. Annotation c. Book News, Inc., Portland, OR ()
Price: 45.75 USD
Location: Jessup, Maryland
End Time: 2025-01-28T14:46:55.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
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Edition: 2
Book Title: Portfolio Management for New Products : Second Edition
Number of Pages: 400 Pages
Language: English
Publisher: Basic Books
Item Height: 1.4 in
Publication Year: 2002
Topic: Investments & Securities / Portfolio Management, Development / General, Research & Development, Management
Illustrator: Yes
Genre: Business & Economics
Item Weight: 21.5 Oz
Item Length: 9.4 in
Author: Elko J. Kleinschmidt, Scott J. Edgett, Robert G. Cooper
Item Width: 6.5 in
Format: Hardcover
