Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Public RelationsISBN13:9780806114576ISBN10:0806114576Author:Bernays, Edward L. (Author)Description:Public Relations As Described In This Volume Is, Among Other Things, Society's Solution To Problems Of Maladjustment That Plague An Overcomplex World All Of Us, Individuals Or Organizations, Depend For Survival And Growth On Adjustment To Our Publics Publicist Edward L Bernays Offers Here The Kind Of Advice Individuals And A Variety Of Organizations Sought From Him On A Professional Basis During More Than Four Decades With Such Knowledge, Every Intelligent Person Can Carry On His Or Her Activities More Effectively This Book Provides Know-Why As Well Know-How Bernays Explains The Underlying Philosophy Of Public Relations And The Pr Methods And Practices To Be Applied In Specific Cases He Presents Broad Approaches And Solutions As They Were Successfully Carried Out In His Long Professional Career Public Relations Is Not Publicity, Press Agentry, Promotion, Advertising, Or A Bag Of Tricks, But A Continuing Process Of Social Integration It Is A Field Of Adjusting Private And Public Interest Everyone Engaged In Any Public Activity, And Every Student Of Human Behavior And Society, Will Find In This Book A Challenge And Opportunity To Further Both The Public Interest And Their Own Interest Binding:Paperback, PaperbackPublisher:GILCREASE MUSEUMPublication Date:2013-07-29Weight:0.92 lbsDimensions:0.86'' H x 7.48'' L x 4.72'' WNumber of Pages:374Language:English
Price: 34.34 USD
Location: USA
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Book Title: Public Relations
Item Length: 7.5in
Item Height: 0.8in
Item Width: 4.8in
Author: Edward L. Bernays
Publication Name: Public Relations
Format: Trade Paperback
Language: English
Features: Reprint
Publisher: University of Oklahoma Press
Publication Year: 2013
Type: Textbook
Item Weight: 14.4 Oz
Number of Pages: 388 Pages