Public Relations Campaigns: An Integrated Approach, 1st Edition, Paperback

Description: Description from Amazon Listing:"Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model―Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing." ~*~*~*~*~*~ This book was purchased from a liquidation store in my area, where it may have received minor cosmetic damage from being in a bin with other products, beyond regular wear and tear from use (such as marks or creases). I try to show any imperfections or damage in the photos, so please review all photos prior to purchasing, as all sales are final. Although I make an attempt at catching all the marks or imperfections, please understand I may have missed some and that I, in no way, am trying to hide or misrepresent the book's condition. Note: This book was originally an Amazon Student Rental.

Price: 10.99 USD

Location: Baton Rouge, Louisiana

End Time: 2024-11-12T17:02:12.000Z

Shipping Cost: 0 USD