Description: Relational, Networked and Collaborative Approaches to Public Diplomacy by R.S. Zaharna, Amelia Arsenault, Ali Fisher Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking and collaborative strategies in public diplomacy. Publisher Description Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management.Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures.This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy Author Biography R. S. Zaharna is an Associate Professor in the School of Communication and an affiliate Associate Professor in the School of International Service at the American University in Washington, DC. She has been one of the leading scholars in public diplomacy and was recently selected as a Research Fellow by the USC Center on Public Diplomacy. In addition to more than twenty years of teaching strategic communication, she has advised on communication projects for multinational corporations, governments, and international organizations, including the United Nations, World Bank, and USAID. Since 9/11 she has testified on several occasions before the US Congress and has addressed diplomatic audiences and military personnel in the United States and Europe on strategic communication and public diplomacy. Amelia Arsenault is Assistant Professor of Communication at Georgia State University, and the Media and Democracy Research fellow at the Center for Global Communication Studies at the Annenberg School for Communication, University of Pennsylvania. She specializes in collaboration and digital media strategies in public diplomacy. Ali Fisher is an advisor, strategist and author on methods of achieving influence in Public Diplomacy and Strategic Communication. He specializes in delivering insight into complex information ecosystems through network analysis. Ali has previously directed Mappa Mundi Consulting and the cultural relations think-tank, Counterpoint and worked as Associate Director of Digital Media Research at Intermedia. He has been lecturer in International Relations at Exeter University and received his Ph.D. at the University of Birmingham. His publications include Trails of Engagement (2010), and Collaborative Public Diplomacy (2012). Details ISBN 0415636078 ISBN-13 9780415636070 Title Relational, Networked and Collaborative Approaches to Public Diplomacy Author R.S. Zaharna, Amelia Arsenault, Ali Fisher Format Hardcover Year 2013 Pages 254 Publisher Taylor & Francis Ltd GE_Item_ID:77033241; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! 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Price: 152.57 USD
Location: Fairfield, Ohio
End Time: 2024-12-08T09:19:21.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
ISBN-13: 9780415636070
Book Title: Relational, Networked and Collaborative Approaches to Public Dipl
Number of Pages: 254 Pages
Publication Name: Relational, Networked and Collaborative Approaches to Public Diplomacy : the Connective Mindshift
Language: English
Publisher: Routledge
Publication Year: 2013
Subject: Media Studies, Public Affairs & Administration, General, International Relations / Diplomacy
Item Height: 0.8 in
Type: Textbook
Item Weight: 22.3 Oz
Item Length: 9.4 in
Subject Area: Political Science, Social Science
Author: Ali Fisher
Item Width: 6.3 in
Series: Routledge Studies in Global Information, Politics and Society Ser.
Format: Hardcover