Simple Heuristics That Make Us Smart, Paperback by Gigerenzer, Gerd; Todd, Pe...

Description: Simple Heuristics That Make Us Smart, Paperback by Gigerenzer, Gerd; Todd, Peter M.; ABC Research Group, ISBN 0195143817, ISBN-13 9780195143812, Brand New, Free shipping in the US Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason,
limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal heuristics--simple rules for making decisions when time is
pressing and deep thought an unaffordable luxury. These heuristics can enable both living organisms and artificial systems to make smart choices, classifications, and predictions by employing bounded rationality.
But when and how can such fast and frugal heuristics work? Can judgments based simply on one good reason be as accurate as those based on many reasons? Could less knowledge even lead to systematically better predictions than more knowledge? Simple Heuristics explores these questions, developing
computational models of heuristics and testing them through experiments and analyses. It shows how fast and frugal heuristics can produce adaptive decisions in situations as varied as choosing a mate, dividing resources among offspring, predicting high school drop out rates, and playing the stock
market.
As an interdisciplinary work that is both useful and engaging, this book will appeal to a wide audience. It is ideal for researchers in cognitive psychology, evolutionary psychology, and cognitive science, as well as in economics and artificial intelligence. It will also inspire anyone interested
in simply making good decisions.

Price: 65.46 USD

Location: Jessup, Maryland

End Time: 2024-09-26T18:02:46.000Z

Shipping Cost: 0 USD

Product Images

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Return policy details:

Book Title: Simple Heuristics That Make Us Smart

Number of Pages: 432 Pages

Publication Name: Simple Heuristics That Make Us Smart

Language: English

Publisher: Oxford University Press, Incorporated

Publication Year: 2000

Subject: Intelligence (Ai) & Semantics, Cognitive Psychology & Cognition, Logic

Item Height: 1 in

Item Weight: 22.1 Oz

Type: Textbook

Subject Area: Computers, Philosophy, Psychology

Author: Gerd Gigerenzer, A. B. C. Research ABC Research Group, Peter M. Todd

Item Length: 6.2 in

Series: Evolution and Cognition Ser.

Item Width: 9.3 in

Format: Trade Paperback