Description: VERY RARE Soviet Pepsi-Cola Stickers Original Vintage Genuine Labels Made in Russia, Moscow 1977 year USSR. Oct 18 307-77 Condition is Excellent, they was unused and untouched. whole all time it kept in letters carefully in dry and dark place.They are like virgins in Time Capsule and waiting you when open future for them.This labels are Genuine original made in Soviet eraHeight: 65 mm Width: 90 mm short unreal history about Pepsi in soviet union called "Deal of the Century" On November 16, 1972, the American company Pepsi officially announced: from next year, the USSR will first start selling the drink, and later making it. It was a huge win for then-Pepsi CEO Donald Kendall. For more than ten years, he dreamed of breaking into the Soviet market and striking at his main competitor, Coca-Cola. Kendall made his first attempt back in 1959 during an American exhibition in Moscow. Then he managed to use the Soviet leader Nikita Khrushchev - a photo in which he drank Pepsi got into all Western newspapers. But relations between the countries went wrong, "warming" had to wait until the early 1970s. On the second attempt, it was possible to conclude a deal according to the formula ?vodka in exchange for Pepsi?. And in 1989, the Soviet Union was already so bad that it had nothing to offer in return, except for old warships. Babel recalls how Pepsi became the first American company to break into the domestic market of the USSR during the Cold War and make unique deals with the Soviet government. At that time, the Soviet Union was already on the verge of collapse and financial collapse. But Kendall found a solution again. Under the terms of the new contract, Pepsi received 20 old warships for the supply of raw materials and equipment: 17 submarines, a destroyer, a cruiser and a torpedo bomber. The company sold them for scrap. In addition, Pepsi bought new Soviet oil tankers for next to nothing and rented them out or sold them in partnership with a Norwegian company. "We're disarming the Soviet Union faster than you," Kendall joked to then-President George W. Bush's security adviser. Этикетки Пепси-кола. Pepsi-Cola Labels will pack and ship with maximum care with double cardboard or something like that, to not damage or not crumpling. Stickers are with no glue!
Price: 7.77 USD
Location: Tbilisi
End Time: 2024-02-10T22:31:13.000Z
Shipping Cost: 8.5 USD
Product Images
Item Specifics
All returns accepted: ReturnsNotAccepted
Type of Advertising: Sticker
Modified Item: No
Country/Region of Manufacture: Russian Federation
Theme: Soda
Original/Reproduction: Original
Height: 65 mm
Width: 90 mm
Date of Creation: 1977
Color: Multi-color
Brand: Pepsi
