Strategic Database Marketing: The Masterplan for Starting and Managing a..signed

Description: This textbook titled "Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program" is a comprehensive guide for marketers looking to develop and implement a successful marketing program. The book covers various aspects of marketing, including general marketing, e-commerce, direct marketing, advertising, and promotion. The book is authored by Arthur Middleton Hughes and published by McGraw-Hill Companies, T.H.E. in 2005. It is a revised edition and comes in a hardcover format with 448 pages. The book measures 9.3 inches in length, 6.5 inches in width, and 1.4 inches in height. It weighs 26.4 ounces and is written in English. The book is an excellent resource for marketers looking to start and manage a profitable marketing program.

Price: 45.99 USD

Location: Phoenix, Arizona

End Time: 2024-12-06T01:45:53.000Z

Shipping Cost: 5.38 USD

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All returns accepted: ReturnsNotAccepted

Number of Pages: 448 Pages

Publication Name: Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program

Language: English

Publisher: McGraw-Hill Companies, T.H.E.

Item Height: 1.4 in

Subject: Marketing / General, E-Commerce / Internet Marketing, Marketing / Direct, Advertising & Promotion

Publication Year: 2005

Features: Revised

Type: Textbook

Item Weight: 26.4 Oz

Item Length: 9.3 in

Author: Arthur Middleton Hughes

Subject Area: Business & Economics

Item Width: 6.5 in

Format: Hardcover