Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The 22 Immutable Laws Of Branding: How To Build A Product Or Service Into A World-Class BrandISBN13:9780060007737ISBN10:0060007737Author:Ries, Al (Author), Ries, Laura (Author)Description:This Marketing Classic Has Been Expanded To Include New Commentary, New Illustrations, And A Bonus Book: The 11 Immutable Laws Of Internet Brandingsmart And Accessible, The 22 Immutable Laws Of Branding Is The Definitive Text On Branding, Pairing Anecdotes About Some Of The Best Brands In The World, Like Rolex, Volvo, And Heineken, With The Signature Savvy Of Marketing Gurus Al And Laura Ries Combining The 22 Immutable Laws Of Branding And The 11 Immutable Laws Of Internet Branding, This Book Proclaims That The Only Way To Stand Out In Today's Marketplace Is To Build Your Product Or Service Into A Brand--And Provides The Step-By-Step Instructions You Need To Do So The 22 Immutable Laws Of Branding Also Tackles One Of The Most Challenging Marketing Problems Today: Branding On The Web The Rieses Divulge The Controversial And Counterintuitive Strategies And Secrets That Both Small And Large Companies Have Used To Establish Internet Brands The 22 Immutable Laws Of Branding Is The Essential Primer On Building A Category-Dominating, World-Class Brand Smart And Accessible, The Laws Of Branding Is The Definitive Text On Branding, Pairing Anecdotes From Some Of The Best Brands In The World, Like Rolex, Volvo, And Heineken With The Signature Savvy Of Marketing Gurus Al And Laura Ries, Making This The Essential Primer On Building A Category-Dominating, World-Class Brand Illustrations Binding:Paperback, PaperbackPublisher:Harper BusinessPublication Date:2002-09-17Weight:0.82 lbsDimensions:0.7'' H x 9.1'' L x 7.4'' WNumber of Pages:272Language:English
Price: 16.86 USD
Location: USA
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Book Title: The 22 Immutable Laws Of Branding: How To Build A Product Or...
Item Length: 9.2in
Item Height: 0.7in
Item Width: 7.4in
Author: Al Ries, Laura Ries
Publication Name: 22 Immutable Laws of Branding : How to Build a Product or Service Into a World-Class Brand
Format: Trade Paperback
Language: English
Publisher: HarperCollins
Publication Year: 2002
Type: Not Available
Item Weight: 12.8 Oz
Number of Pages: 272 Pages
