Description: The world-renowned marketing consultants and bestselling authors of Positioning, Marketing Warfare, and Bottom-Up Marketing offer a compendium of 22 innovative laws for understanding and succeeding in the international marketplace. Illustrations. Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site ( has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Price: 19.41 USD
Location: East Hanover, New Jersey
End Time: 2024-11-06T23:55:32.000Z
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Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
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EAN: 9780887306662
UPC: 9780887306662
ISBN: 9780887306662
MPN: N/A
Book Title: 22 Immutable Laws of Marketing : Exposed and Explained by the World's Two
Number of Pages: 160 Pages
Language: English
Publisher: HarperCollins
Topic: Marketing / Industrial, Marketing / General, International / Marketing
Item Height: 0.4 in
Publication Year: 1994
Features: Reprint
Illustrator: Yes
Genre: Business & Economics
Item Weight: 4.8 Oz
Item Length: 8 in
Author: Al Ries, Jack Trout
Item Width: 5.3 in
Format: Trade Paperback
