Description: Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2022 and beyond with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Learn about the various intricacies and complexities of internet search Explore the underlying theory and inner workings of search engines and their algorithms Understand the interplay between social media engagement and other factors Discover tools to track results and measure success Examine the effects of key Google algorithm updates Consider opportunities for visibility in mobile, local, vertical, social, and voice search Build a competent SEO team with defined roles Gain insights into the future of search and internet discoverability
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Book Title: The Art of SEO: Mastering Search Engine Optimization
Number of Pages: 773 Pages
Language: English
Publication Name: Art of Seo : Mastering Search Engine Optimization
Publisher: O'reilly Media, Incorporated
Item Height: 1.8 in
Publication Year: 2023
Subject: Electronic Commerce (See Also Headings under Business & Economics / E-Commerce), Web / Web Programming, Web / Search Engines
Type: Textbook
Item Weight: 46.4 Oz
Author: Jessie Stricchiola, Eric Enge, Stephan Spencer
Item Length: 9.3 in
Subject Area: Computers
Item Width: 7.1 in
Format: Trade Paperback