The Basics of Media Writing: A Strategic Approach, Paperback

Description: "The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format." ~*~*~*~*~ This book was purchased from a liquidation store in my area, where it may have received minor cosmetic damage from being in a bin with other products, being regular wear and tear from use (such as marks or creases). Some tape may be present that covers sticky residue from previous barcode stickers. I try to show any imperfections or damage in the photos, so please review all photos prior to purchasing, as all sales are final. Although I make an attempt at catching all the marks or imperfections, please understand I may have missed some and that I, in no way, am trying to hide or misrepresent the book's condition.

Price: 59.99 USD

Location: Baton Rouge, Louisiana

End Time: 2024-12-12T19:43:54.000Z

Shipping Cost: 0 USD