Description: THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today's world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpointEffective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunitiesObtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for youDesign thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA's unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.
Price: 133 USD
Location: East Hanover, New Jersey
End Time: 2024-12-02T21:14:39.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 60 Days
Refund will be given as: Money Back
Return policy details:
EAN: 9781119890218
UPC: 9781119890218
ISBN: 9781119890218
MPN: N/A
Book Title: The Pdma Handbook of Innovation and New Product De
Number of Pages: 688 Pages
Publication Name: Pdma Handbook of Innovation and New Product Development
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 1.6 in
Subject: Industrial Engineering
Publication Year: 2023
Item Weight: 39.3 Oz
Type: Textbook
Subject Area: Technology & Engineering
Item Length: 10.1 in
Author: Charles H. Noble
Item Width: 7.3 in
Format: Hardcover
