Description: User Research : Improve Product and Service Design and Enhance Your Ux Research, Paperback by Marsh, Stephanie, ISBN 1398603570, ISBN-13 9781398603578, Like New Used, Free shipping in the US
Many businesses are based on creating desirable experiences, products and services for users. However, companies often fail to consider the end user - the consumer - in their planning and development processes. How can marketing practitioners effectively understand their customers and create products and services that work for them? This book has the answers.
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UKs leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.
Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, th gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.
Price: 44.55 USD
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End Time: 2024-11-23T14:41:38.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: User Research : Improve Product and Service Design and Enhance Yo
Number of Pages: 344 Pages
Publication Name: User Research : Improve Product and Service Design and Enhance Your Ux Research
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2022
Item Height: 0.8 in
Subject: Marketing / General, User Interfaces, Operations Research, General
Type: Textbook
Item Weight: 17.8 Oz
Item Length: 9.2 in
Subject Area: Mathematics, Computers, Business & Economics
Author: Stephanie Marsh
Item Width: 6.1 in
Format: Trade Paperback
